In August 2006, MCP invested in Earth Fare, Inc., a supermarket operator providing all-natural, organic, premium and specialty foods and products in the southeastern United States. The Company's stores average 25,000 square feet and target smaller geographies with an affluent and educated customer base. Capitalizing on organic food sector growth of approximately 20% annually, the Company is well-positioned to benefit from consumers' shifting preference for better and healthier food and consumer product options. While its most compelling competitors are clearly focused on larger markets, the Company has demonstrated an ability to open profitable new stores in smaller, underserved markets, relying on strong store-level economics to create value throughout the chain.
Date of Investment: August 2006
Web site: www.earthfare.com
MCP Contact: Charles Yoon
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