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In December 2005, MCP Fund II invested in Recycled Paper Greetings (RPG), a designer, manufacturer, and distributor of humorous and affectionate everyday and seasonal greeting cards and other social expression products. RPG sells over 100 million cards to over 17,500 retail stores in the United States and Canada through most major channels of distribution including mass merchandisers, drug stores, supermarkets and other chains.
RPG is a recognized leader in the alternative greeting cards segment and is able to effectively compete with industry leaders due to its card content and selection, flexible business model, customer service and merchandising capabilities. Although there are thousands of smaller greeting card manufacturers, only RPG and two of its competitors have the national distribution capabilities and scale to service large customers throughout the United States. As a result, RPG is positioned as the most viable complementary greeting card provider to nationwide retailers. |
Date of Investment: December 2005 